Company Profile

Tianjin Ninghe Agricultural Development Group Co., Ltd. was established in December 2020 as a premier state-owned agricultural platform at the district level, meticulously developed by Ninghe District. Focusing on four distinctive industries—Rice, Crab, Pork, and Sweet Potato—the Group is committed to advancing the integrated development and upgrading of the entire agricultural value chain. Its core mission is embodied in an industrial framework that spans ‘seed R&D, demonstration farming and breeding, product innovation, high-end processing, and brand marketing.’ By continuously enhancing the regional public brand value of ‘Jingu Qilihai,’ the Group plays a pivotal role in supporting the modernization of Ninghe’s agricultural sector and the implementation of China’s rural revitalization strategy.

Scope of Business

1. Seed Industry  

Following a development strategy centered on strengthening and supplementing the industrial chain while pursuing full-chain growth, the Company adheres to the principles of achieving market success through distinctiveness, superior quality, and excellence. By establishing specialized subsidiaries and implementing unified technical specifications, standardized management, and coordinated brand marketing, the Company continues to expand the competitive advantages of its four pillar sectors—Rice, Crab, Pork, and Sweet Potato. In doing so, it strives to enhance the influence and market competitiveness of Ninghe District’s agricultural products, particularly those represented by Jingu Ninghe Rice, Qilihai River Crab, Tianhe Breeding Pig, and Yuelong Hongyao Sweet Potato.

2. Brand Developmen

Jingu Qilihai Regional Public Brand

‘Jingu Qilihai’is a regional public brand established by Ninghe District, integrating the district’s core agricultural resources. Rooted in ecological culture and imbued with the essence of wetland landscapes, the brand harmoniously combines wetland ecology with agricultural heritage, transforming ecological strengths into product quality and brand advantages. As the cornerstone of Ninghe’s agricultural branding, standardization, and industrialization efforts, it serves as a vital vehicle for promoting high-quality agricultural development driven by an ecology-oriented regional strategy. Agricultural Development Group, through strategic brand management, elevates the high-quality agricultural products of the ancient coastal wetlands into wetland treasures of exceptional ecological value.

3. Production-Supply-Sales System

The Company has established a multi-dimensional marketing system integrating online and offline channels as well as domestic and international markets, aiming to expand brand reach and market coverage.  
Online: WeChat Mini Program Store and Douyin Shop, with regular livestreaming e-commerce on Douyin. Brand promotion and product content are disseminated via official WeChat accounts and video channels, achieving comprehensive brand communication and sales coverage across all platforms.  
Offline: ‘Jingu Qilihai’ direct-operated retail stores, featuring exclusive promotional events during festivals and holidays. Leveraging the ‘Five Entries’ offline exhibition and sales initiative as a key driver, the Company expands sales channels and enhances the integrated operation of production, supply, and sales.

4. Agri-Cultural Tourism Integration

Leveraging Jingu Rice Hometown Exhibition & Live Stream Basement and the Xie Xiaoqi Station as key platforms, the Company promotes the deep integration of agriculture, culture, and tourism. It aims to create an agri-cultural tourism landmark that combines farming-themed study tours, wetland sightseeing, hands-on experiences, and accommodation and dining services. By hosting study tour groups, international delegations, and regular visitors, the Company disseminates the rice-growing culture of Ninghe’s countryside. At the same time, the integration of agriculture, culture, and tourism boosts brand exposure and facilitates the sales of specialty products such as the Lugeng series and processed river crab products. This synergistic approach—where agriculture promotes tourism and tourism revitalizes agriculture—drives the integrated development of primary, secondary, and tertiary industries in the region.